Sanofi-Pentacel Vaccine
Lead Copywriter (under Sr. Copywriter direction)
Pentacel is a 5-in-1 combination vaccine that helps protect infants and young children against diphtheria, tetanus, pertussis (whooping cough), polio, and Haemophilus influenzae type b (Hib)—a leading cause of bacterial meningitis in children.
I wrote the updated website copy for Pentacel’s HCP-facing site, helping providers communicate the importance of timely vaccination with clarity and confidence. The new messaging emphasizes protection and partnership, reminding clinicians that helping protect kids is a full-time job, and Pentacel is up to the task.
I also wrote a series of direct-to-consumer reminder emails, designed to support providers by encouraging parents to commit to the recommended immunization schedule.