Soliqua 100/33 is a once-daily injectable for adults with type 2 diabetes who aren’t at goal on oral medications alone. The brand’s DTC messaging focused on showing patients they still had options—and that their A1c struggles weren’t the end of the story.

As the copywriter on the Soliqua DTC campaign, I helped craft approachable, action-oriented messaging for the website and related materials. The goal? Empower patients with clear language, relatable visuals, and an encouraging tone without sugarcoating it. I also collaborated on testimonial scripts and digital content emphasizing confidence, coverage, and next steps.