Toujeo is a long-acting insulin for adults with diabetes, and a brand focused on helping patients navigate the realities of treatment, insurance, and daily management. My work on the DTC side centered on writing concise, high-impact copy that connected quickly and clearly, especially around affordability and access.

As the copywriter, I helped shape Toujeo’s patient-facing voice across digital channels, working closely with the brand team to highlight savings programs and support tools. I also interviewed real Toujeo patients to develop testimonial-driven campaign scripts—bringing authentic stories to the forefront in a way that felt human, hopeful, and direct.